Amex Licenses Serve to Chinese Payments Company

Jan. 19, 2012

American Express has signed an operating agreement with Lianlian Group that will enable the Chinese mobile payments company to use American Express’ Serve platform in a mobile wallet in China. The Chinese company operates a network of mobile top-up agents that also facilitates customer payments for airline tickets, video gaming credits and utility bills. Lianlian Group will employ Serve in its mobile wallet that will initially enable mobile top-up transactions and eventually let consumers use a mobile device to purchase other products and services. “Our partnership with Lianlian Group will allow a more flexible payment option for consumers in China,” said Dan Schulman, group president of enterprise growth for American Express. “By leveraging Serve into its infrastructure, Lianlian Group will be well positioned to enable consumers to bridge the gap between the limitation of paying with cash and the opportunities associated with digital commerce.”