Amazon Prime Day Features Huge Increase in App Usage
July 14, 2016
Despite some problems on its Website due to volume, Amazon’s second annual Prime Day was the online mega-retailer’s largest sales day ever. The company, which began the event a year ago as a promotion to encourage sign-ups for its Prime service, said orders were up 60 percent globally and 50 percent in the U.S. The company’s mobile app contributed significantly to the increase from last year: twice as many transactions came through the Amazon app as they did during last year’s Prime Day, the Seattle-based company said, with more than one million consumers using the app for the first time to shop and monitor deals during the event.
According to reports, Prime Day was a tide that lifted many e-commerce boats. National retailers including Gap, Macy’s, Walmart, Lord & Taylor and Saks drafted on Amazon’s idea by offering their own promotions. The “general enthusiasm for online shopping” even extended to stock gains for several publicly traded e-commerce companies, according to The Street. Shares of online craft marketplace Etsy rose 8 percent to $10.44 and e-commerce platform Shopify gained more than 3 percent, ending Tuesday at $32.89 per share.