Amazon Payments Reaches Merchants through Partnerships with E-Com Platforms
April 7, 2016
This week, Amazon Payments launched a partner program it hopes will expand the number of merchants offering their customers the ability to pay with their Amazon account. Instead of integrating with single merchants, Amazon is partnering with e-commerce platforms that will enable their merchant customers to offer Pay With Amazon on their sites. The Amazon Global Partner Program launched with e-commerce platforms Shopify, PrestaShop and Future Shop and is available to others in the U.S., U.K. and Japan by invitation.
“The Amazon Payments Partner Program provides partners with the tools and resources needed to extend the trust and convenience of the Amazon experience to their merchant customers,” said Patrick Gauthier, vice president of Amazon Payments. “We are working together across geographies and industries to help merchants grow and create experiences that delight customers throughout the shopping journey.”
As a merchant itself, Amazon Payments has encountered headwinds competing against other online payment providers like PayPal because merchants are reticent to share data with one of the largest e-commerce companies on the planet. But, granting access to Amazon’s 285 million account holders and a simple one-click experience at checkout directly through a retailer’s e-commerce platform may be enough for Amazon Payments to increase its presence in the third-party online payment provider space.