Amazon Launches Recurring Payments for Third-Party Sellers
June 12, 2014
Amazon this week expanded its third-party payments service to include support for recurring billing. Two hundred and forty million consumers have Amazon accounts and the company has long been seen as a sleeping giant in the e- and m-commerce world. Amazon will now enable online sellers to access those accounts for sales made using a subscription model. The Seattle-based company tested the service with several Websites including mobile phone company Ting, according to a Reuters report confirmed by Amazon.
Amazon’s hope, according to the report, is that startups like Ting, which might have trouble convincing consumers to hand over their credit-card details for automatic periodic payments, will have no such trouble when that information is already vaulted by Amazon. A Ting representative told Reuters that customers who used Amazon recurring payments spent 30 percent more than customers who did not.
Amazon is expected to expand its payment activity even further next week, when, industry observers say, the company will launch its own smartphone.