Alipay: Mobile Accounted for 65% of Online Transactions in 2015
Jan. 19, 2016
Mobile devices are quickly becoming the dominant way to conduct online transactions in China, according to a new study from Alipay. The payments unit of global online retailing giant Alibaba Group said 65 percent of online transactions last year were conducted by consumers using mobile devices, up from just less than half in 2014. Perhaps not surprisingly, rural regions in the western part of the country had a higher percentage of online transactions originate on mobile devices. Alipay said the Tibet autonomous region boasts the biggest share of mobile users. More than 83 percent of online transactions in that part of China are performed on smartphones or tablets. Following the autonomous region, Guizhou, Gansu, Shaanxi and Qinghai provinces had the highest percentage of mobile users.
By average spend, however, urban areas, again not surprisingly, led the way. The top Alipay users in terms of amount spent online are in Shanghai. Residents of the world’s most populous city who used Alipay spent an average of more than 100,000 yuan ($15,200) in 2015.