Adyen Tabs Netflix Vet to Head North America
Jan. 9, 2014
Dutch e-commerce acquirer and processor Adyen has tabbed Netflix and PayPal veteran Kamran Zaki to lead the company’s efforts in North America. The company also announced it is moving its North American headquarters from Boston to San Francisco. Both moves are calculated to expand Adyen’s roster of major U.S. clients. According to Zaki, Adyen will build interest in the U.S. by offering its expertise with local payment methods around the globe to U.S. and Canadian merchants that want to expand overseas. Once they have established themselves as the go-to partner for international expansion, Zaki is confident the company will be able to win their domestic business as well.
“We’re making great traction with big merchants here. And the opening opportunity with many of them is taking them international,” Zaki told CardNotPresent.com. “The rest of the world is often not using cards as their primary paying option. If you don’t offer alternatives in addition to cards you’re leaving opportunities on the table and disappointing a lot of potential customers. Once we prove ourselves with that, we think we’re in a great position to start processing for them in the U.S. and also across multiple channels like mobile and point of sale.”
Zaki said Adyen is investing heavily in adding talent in the region, building out not only the sales staff, but product and marketing as well. The move to San Francisco brings the company’s headquarters closer to the majority of its U.S. customers.