25% of Consumers Globally Make Purchases with Mobile Devices

Dec. 8, 2011

Consumers are increasingly willing to share personal data with advertisers, but remain concerned over the security of mobile payments, according to a new report by international management consultancy KPMG. In The Converged Lifestyle, the company also found PayPal has become preferred over credit cards as an online payment method in Europe and the Middle East. “The survey reveals that consumers around the globe adopt new technologies at a rapid pace and at the same time are increasingly willing to accept their data to be tracked if they get something in return,” says Tudor Aw, KPMG’s head of technology for Europe. “This represents a huge opportunity for all players in the digital ecosystem—retailers, advertisers, telecom operators and the financial industry.” In the U.K., 45 percent of respondents said they now use their mobile devices to locate the nearest store, 32 percent research products and services, 30 percent look for online coupons and 19 percent scan barcodes for product information. Globally, 41 percent of respondents now research products and services and almost a quarter make purchases from their mobile devices.